December Newsletter

December Newsletter

I can't believe it - it's 2 weeks until Christmas!

I hope you are all starting to prepare for the festive season. In this newsletter we have:

  • Holiday Closure
  • Christmas Shipping information
  • New Products
  • Lucia
  • This Month’s Featured Product

Christmas Shipping Information:

This year Xmas falls on a Wednesday. As our couriers are not working on on Wednesday the 25th please make sure tor get your orders in before Tuesday the 17th so we can ensure delivery before the 20th. However, we are happy to send the odd emergency parcel to North Island on Monday the 23rd if you are desperate :-)

If you still haven't made you Xmas order and live in a Rural destination or on the South Island, please place your order ASAP so we can send it to you first thing on Monday morning.

Please note our courier company is also very busy this time of the year and we need to cater for possible delays.

As we are slightly restricted in how many chilled parcels we can manage per day we are currently prioritising the parcels the following way:

  • Monday: Parcels going to Rural destinations and South Island
  • Tuesday: Parcels going to Rural destinations, South Island and Upper North Island
  • Wednesday: Parcels going to going to North Island
  • Thursday: Parcels going to the Wellington region.

Holiday Closure:

During the holiday season we will send parcel on the following dates:

  • Orders coming in between the 24 Dec - 7 Jan will be sent off on Tuesday the 7th Jan.
  • After the 13 Jan we will be open as usual.

Please make sure to get your Xmas, New Years and Summer Holiday Orders in asap to avoid disappointment.

New Items:

Finally most of our latest shipment has been released by MPI. Only thing still on hold is some of the herring, requiring sampling. We are not putting our hopes it will be done it time for Xmas. But we WILL have Archipelago Herring for the NZ 'midsummer'.

New products just in time for Xmas:

Back in stock - just in time for Christmas:


This Friday, the 13th December, Scandinavians are celebrating St Lucia.

Saint Lucia's Day is the church feast day dedicated to Lucia of Syracuse (d.304), also known as Saint Lucy, and is observed on 13 December. St. Lucia’s Day is celebrated most commonly in Italy and in Scandinavia, with each emphasizing a different aspect of the story. In traditional celebrations, Saint Lucy comes as a young woman with lights and sweets. It is one of the very few saint days observed in Scandinavia. In some forms, a procession is headed by one girl wearing a crown of candles (or lights), while others in the procession hold only a single candle each.

The modern tradition of having public processions in the Swedish cities started in 1927 when a newspaper in Stockholm elected an official Lucia for Stockholm that year. The initiative was then followed around the country through the local press. Today most cities in Sweden appoint a Lucia every year. Schools elect a Lucia and her maids among the students and a national Lucia is elected on national television from regional winners. The regional Lucias will visit shopping malls, old people's homes and churches, singing and handing out pepparkakor (ginger snaps/thins).

Boys also take part in the procession, playing different roles associated with Christmas. Some may be dressed in the same kind of white robe, but with a cone-shaped hat decorated with golden stars, called stjärngossar (star boys); some may be dressed up as "tomtenissar", carrying lanterns; and some may be dressed up as gingerbread men. They participate in the singing and also have a song or two of their own, usually Staffan Stalledräng, which tells the story about Saint Stephen, the first Christian martyr, caring for his five horses.

A traditional kind of bun, Lussekatt ("St. Lucia Bun"), made with saffron, is normally eaten on this day, together with Gingersnaps and Mulled Wine.

The Finnish celebrations have been historically tied to Swedish culture and the Swedish-speaking Finns. They observe "Luciadagen" a week before the Winter Solstice. St Lucy is celebrated as a “beacon of brightness” in the darkest time of year.

In Denmark, the Day of Lucia (Luciadag) was first celebrated on December 13, 1944. The tradition was directly imported from Sweden by initiative of Franz Wend, secretary of Föreningen Norden, as an attempt "to bring light in a time of darkness”.

Although the tradition is imported from Sweden, it differs somewhat in that the celebration has always been strongly centered on Christianity and it is a yearly local event in most churches in conjunction with Christmas. The night before candles are lit and all electrical lights are turned off, and on the Sunday closest to December 13 Danes traditionally attend church.

Historically Norwegians considered what they called Lussinatten the longest night of the year and no work was to be done. From that night until Christmas, spirits, gnomes and trolls roamed the earth. Lussi, a feared enchantress, punished anyone who dared work. Legend also has it that farm animals talked to each other on Lussinatten, and that they were given additional feed on this longest night of the year.

We have a few Lucia Dresses left for little boys & girls wanting to be Lucia on the day!

This Months Featured Product 

If you were to describe the taste of summer - what would it be? For me it's STRAWBERRY. To preserve the taste of summer Scandinavians make the most amasing strawberry cordials and Brunneby's is one of the best I've ever tasted. It's summer in a bottle!

The first garden strawberry was grown in France during the late 18th century. Prior to this, wild strawberries and cultivated selections from wild strawberry species were the common source of the fruit.

Strawberries contain fisetin, an antioxidant that has been studied in relation to Alzheimer's disease and to kidney failure resulting from diabetes. Strawberries are the fruit that contains the highest amount of this antioxidant. Fisetin lessens the complications of diabetes. Strawberries can also help with heart disease and strokes. Strawberries have a dark skin that has many antioxidants that help with heart disease.

In Scandinavia, strawberries are a traditional dessert served at Midsummer. Depending on area, strawberry pie, strawberry rhubarb pie, or strawberry shortcake are also popular.

And as we all know here in NZ, Strawberries are associated with Xmas!

Was $11.50 This Months Special $10.00

Merry Christmas and a Happy New Year, God Jul och Gott Nytt År, Glædelig jul og e Godt Nytår, Hyvää Joulua ja Onnellista Uutta Vuotta, God jul og Godt Nyttår, Gleðileg Jól og Farsælt Komandi ár !

























Kind Regards Eva and Sven @ SweNZ Taste

Posted: Sun 02 Feb 2014