January Newsletter

January Newsletter

Happy New Year! Gott Nytt År! Godt Nyttår! Onnellista Uutta Vuotta! Gleðilegt nýtt ár! Godt Nytår!

I hope you've had a great holiday. We celebrated Xmas with friends from Sweden and on Christmas Day, Wellington really showed off with beautiful weather.  After Xmas we have had a relaxing time at our Bach in Otaihanga, Kapiti.

Now we are about to head back to Wellington and starting to plan for all the upcoming events and special occasions of 2014.

In this newsletter we have:

  • Julgransplundring
  • XMAS SALE!!!
  • New Herring flavours
  • Short date Sale
  • This Month Featured product

Julgransplundring (Christmas tree plundering)

"Julgransplundring"  is a tradition that involves "undressing" and the "throwing out" of the Advent and Christmas Decorations. In Sweden this usually is done at “tjugondag Knut” (20days after Xmas; on Knut's names day), which falls on January 13. However nowadays people hold the julgransplunding on any nearby day.

The traditional Christmas tree is "thrown out", while the plastic Christmas tree and other Christmas decorations are put away to be reused on the next Xmas.

This tradition, have changed very little since the 1870s. It originated in that people hung apples and other treats in the Christmas tree for decorations. During "julgransplundring" the kids raided the Christmas tree on goodies, and devoured them.

"Julgransplundring" is usually seen as the end to the over a month-long period of Christmas celebration that begins with Advent, and continues with Lucia, Christmas and New Year. All around Sweden kindergartens, schools and community groups organises special "Julgransplundring" events that includes dancing around the Christmas tree, various games (raffles, fish pond, opening of filled crackers and emptying lolly filled braided hearts). This is also the time for demolishing (eating up) that lovely Gingerbread house!

Did you put lollies in your braided hearts in the Xmas tree? Time to eat it!

 !!! XMAS SALE !!!  XMAS SALE !!!  XMAS SALE !!!  XMAS SALE !!!  

Before we pack away all of our Xmas items for this year it's time for a last XMAS SALE - 10% off all goodies and decorations on our Christmas Page (valid until the end of January 2014).

!!! XMAS SALE !!!  XMAS SALE !!!  XMAS SALE !!!  XMAS SALE !!!  

New Herring Flavours

The herring was finally released - only days before Xmas and a few lucky Wellington customers managed to get their hands on some before Xmas. Luckily Herring tastes nice any day of the summer and some of the Scandinavian Communities around New Zealand are starting to plan for various midsummer parties. How about inviting your Kiwi friends for a true Scandinavian midsummer party with the compulsory Herring and snaps ?

New Herring flavours:

Back in stock:

Short Date Sale:

As always we have some items which have passed their BBF date. Please note Best Before Date is different from Expiry Date. For more information see this link.

 For more Short Date Sales and other Bargains, please visit our Bargain Bin

This Months Featured Product

It’s summer and what is better to enjoy after a day on the beach than a quick and easy snack.

The Swedish "Ekströms® Chokladpudding"/Custard is quite different from the NZ Chocolate Pudding; not too heavy but just right, a classic Swedish dessert. Serve with berries and a touch of whipped cream. The taste of childhood summers Smile

Normally $6.00 - This month's Special $5.00













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Kind Regards Eva and Sven @ SweNZ Taste

Posted: Mon 03 Feb 2014