Welcome to another edition of our monthly newsletter.
First - I must say - CONGRATULATIONS SWEDEN !!! Winner of Eurovision Songcontest 2015!! Great job. I really enjoyed watching the show with my morning coffee on Sunday. Wellington had such a beautiful day, so afterwards I made myself lunch in the sun. Roast beef on Crispbreadwith Remoulade and roasted onions. Complimented with a glass of nice cold lingonberry juice. YUM!
As Scandinavia are preparing to celebrate Midsummer here in the Southern hemisphere Matariki is getting closer. But first - let's hope for a nice long warm Queens Birthday this coming weekend.
In this newsletter we have
- Matariki/Midwinter Specials
- Midsummer the Scaninavian way
- Short Date Sales
- This Months Featured Product
Matariki is nearly here and it's time to invite family and friends to a Midwinter party. We have setup a special Matariki category with everything you need for a true Scandinavian Midwinter feast! And even better - we will deduct 10% off all items on that page during checkout
Midsummer the Scandinavian way.
The summer solstice is the reason why we celebrate Midsummer in Scandinavia. Ever since pagan times, Swedes have been eager to feast through the longest day of the year, on or around June 21. Since the 1950s we have, for practical reasons, celebrated Midsummer on Midsummer Eve, which is always on a Friday between June 19 and June 25.
A few more or less compulsory rituals precede the midsummer meal:
Picking wild flowers — both for the wreath that you will be wearing on your head and for the maypole, or rather, midsummer pole.
Dressing the midsummer pole in leaves and flowers. Raising the midsummer pole somewhere convenient, where there is dancing space around it.
Time for lunch! Typically, a table is set outside, decorated with a nice table cloth and maybe some flowers left over from the wreath and pole. Normally, the same table will have to be moved inside due to sudden rain showers.
The food on the table is fairly basic: different varieties of pickled herring, new potatoes with dill and sour cream. Fresh strawberries with whipped cream or strawberry cake often follow. Most adults like to wash down the herring with schnapps (a shot of alcohol), usually preceded by a short, often quite silly schnapps song, of which there are plenty, passed on from generation to generation. The Swedish schnapps is distilled from grain or potato and is often flavored, but never sweet.
When people are fed and happy, the dancing can begin. Adults and children alike form a circle around the midsummer pole and dance to traditional songs. The actual dancing is more or less a matter of moving in one direction, so not too complicated. Many towns and villages arrange public midsummer dancing, where a group of folk musicians accompany the dancing crowd.
As it never really gets dark on Midsummer, the party can go on for hours on end. Eventually, the mist starts dancing across the fields, and it may, after all, be time for bed.(Source:http://www.sweden.se/eng/Home/Lifestyle/Traditions/Reading/Celebrating-Midsummer/)
For more info, please watch this fantastic video, Swedish Midsummer for Dummies:
This month’s short date sale:
Further price reductions on already marked down Short Date products, plus these products which have just passed or is about to pass their BBF date:
Please note Best Before Date is different from Expiry Date. For more information see this link.
For more Short Date Sales and other Bargains, please visit our Bargain Bin
This month’s featured product:
A creamy white salad dressing with lots of cucumber. A classic condiment for the Scandimavian sausage.
What can taste better on a cold winter day?
Was 8.00 This Month Special $6.50